Search results for "Public confidence"

Improving predictive accuracy of exit polls

2010

Abstract Exit polls are best known for their use in election forecasting. In recent years, however, some prominent mistaken predictions have been made, undermining public confidence in the accuracy of both exit polls and survey methods. Nonresponse bias has been claimed as being one of the main reasons for inaccurate projections. Traditionally, the issue has been handled through an age–race–sex adjustment at the national and state levels. An alternative solution is suggested and detailed in this paper. A two-step strategy is proposed to reduce nonresponse bias and improve predictions. First, “vote-remembering” (vote recall) is used to correct party proportion estimates at polling locations;…